Reliance Retail today announced the launch of its first Jewellery Retailing store called Reliance Jewels. The first Reliance Jewels store launched in Ludhiana in North India is spread across 5000 sq feet store and has a collection of over 20,000 designs of exquisitely crafted jewellery from across the country. This makes Reliance Jewels a top destination for gold and diamond jewellery shopping.
Reliance Retail today launched its first footware and handbag store, under the brand Reliance Footprint. Last week, Reliance Footprint was launched simultaneously in Bangalore and Hyderabad. Reliance plans to launch many more branches of Reliance Footprint all across the country soon. With protests marring its entry into fruits and vegetables retailing, Reliance is looking at moving into other high growth and high margin retail segments where there won’t be much of a political backlash.
Reliance Retail faces the heat in Orissa as well with the newly opened Reliance Fresh Outlet in Orissa forced to close in a couple of hours of opening. Small traders and vendors stormed the Reliance Fresh Outlet and forced it close. Reliance Fresh officials said that the Reliance Fresh Outlet in Orissa was closed voluntarily by the Reliance Fresh officials in view of the protest and added that the Reliance Fresh outlet will open again in a few days.
Pantaloon Retail has informed the stock exchanges that the board of Pantaloon Retail on August 20, 2007 has approved the Future Capital IPO. Future Capital Holdings Limited is the financial arm of the Pantaloon group. Future Capital Holdings Limited will raise funds by offering a 10% post IPO equity stake to public investors in the IPO. With retail industry on a boom, Pantaloon Retail stock has been outperforming the market.
Reliance Retail has ambitious plans of having 100 Reliance Fresh stores in Mumbai by this year end. However Reliance retail is facing severe margin pressures becasue of the extremely low prices offered and also due to the high cost of inventory stored. Sources from reliance retail say that they are willing to incur losses initially in order to boost their market share. Reliance sure has the financial power to follow the loss-leader strategy and kill smaller competitors.