26 May 08 Deccan Chronicle and Financial Chronicle to enter Bangalore
Deccan Chronicle and Financial Chronicle will now be published in Bangalore. This decision by Deccan Chronicle to enter the Bangalore market was informed to the stock markets today. Deccan Chronicle has proved itself as a good new market entrant by successfully capturing a huge chunk of the Chennai market within a year of being launched in Chennai. The strategy adopted by Deccan Chronicle to enter and capture a sizeable chunk of the bangalore market is likely to be a competitive pricing strategy along with an empasis on filling most of the pages of the newspaper with glamourous and masala-filled content. The stock markets reacted positively to Deccan Chronicle entering the bangalore market, with the share prices rising smartly as soon as the announcement was made.
Related Posts
Leave a Comment
