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01 Jul 07 Reliance Retail faces problems in Mumbai

Reliance Retail has ambitious plans of having 100 Reliance Fresh stores in Mumbai by this year end. However Reliance retail is facing severe margin pressures becasue of the extremely low prices offered and also due to the high cost of inventory stored. Sources from reliance retail say that they are willing to incur losses initially in order to boost their market share. Reliance sure has the financial power to follow the loss-leader strategy and kill smaller competitors.


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Reader's Comments

  1. |

    Is this ‘loss- leader ‘ strategy is legal or they come under the perview of antimonopoly act?

  2. |

    @ Rudra – in india i dont think we have anti monopoly act in every area.. specially retail segement at all .. remember the introcutionof big bazaar – isse sasta aur kahin nahein ” by biyanios …

    so govt has left the market to determine the price of comoodity if ucan call retail that .. themselves. they try to intervene onlywhen they think that it is going against the masses

  3. |

    Hi

    i want 1000 share so how much share apply then i will get 1000 shere. please sugest me



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